8月8日至10日，由宁波国际商会支持的2025中国（宁波）国际家电博览会在宁波国际会展中心举行。460余家国内家电企业携上千个品类、近万种产品齐聚一堂，共探如何破解市场“内卷”困局、回应消费需求新变化。参展企业数量创下历史新高。其中宁波和国内其他城市参与企业比例1:1，展会品牌效应再次向外延伸。
From August 8 to 10, the 2025 China (Ningbo) International Home Appliances Expo which supported by CCOIC Ningbo was held at the Ningbo International Conference & Exhibition Center. Over 460 Chinese home appliance companies gathered under one roof, showcasing more than 1,000 product categories and nearly 10,000 individual items. Together, they explored solutions to the challenges of the "crowded" market and ways to respond to shifting consumer demands. The number of exhibitors hit a record high, with Ningbo-based companies and those from other Chinese cities evenly matched at a 1:1 ratio—further extending the event's brand influence beyond the city.
据主办方统计，在三天的展会期间，共吸引超过21000名专业观众参与。值得一提的是，这场展会还吸引了来自20多国家的近三百名境外采购商来到现场，采购意向有望突破5000万美金。
According to the organizers, the three-day expo attracted more than 21,000 professional visitors. Notably, nearly 300 overseas buyers from over 20 countries attended, with intended purchase orders expected to exceed USD 50 million.
一批来自塞尔维亚的境外采购商此次专程来宁波参观展会，对电水壶产品表现出极大兴趣。在展会现场，他们详细了解了宁波的制造实力，特别赞赏宁波作为制造基地在高质量产品与有竞争力价格之间的平衡能力。采购商们表示，宁波的产业链完善，能够快速响应市场需求，这对于他们开拓全球市场尤其重要。塞尔维亚采购商指出，宁波制造的家电产品不仅技术成熟，而且在性价比上有明显优势，这使他们对未来的采购充满信心。此次展会让他们看到了中国制造的创新与实力，也为双方后续合作奠定了坚实基础。
A group of buyers from Serbia visited Ningbo for the expo and showed great enthusiasm for electric kettles. At the event, they learned in detail about Ningbo's manufacturing strengths and praised its ability to balance high-quality products with competitive pricing. The buyers noted that Ningbo's well-established supply chain allows quick responses to market demands, which is crucial for their global expansion. They said that home appliances made in Ningbo not only have mature technology but also offer excellent cost-performance, giving them confidence in future purchases. This expo showcased China's manufacturing innovation and laid a solid foundation for further cooperation.
另一位来自伊朗的采购商，长期居住在中国，对中国产品有较深入的了解。他在展会上特别关注蒸汽熨斗和空气炸锅等产品。虽然伊朗本土品牌拥有固定客户群，但他表示，中国产品凭借价格优势和多样化选择，仍持续吸引大量新客户。他介绍，许多宁波工厂专注于细分市场的单品生产，因此能在产品设计和技术上实现创新与融合，满足不同客户需求。此次展会让他更坚定了引进中国产家电的计划，期待未来与宁波企业展开更广泛的合作。
Another buyer from Iran, who has been living in China for years and is familiar with Chinese products, was particularly impressed by the steam irons and air fryers showcased at the expo. Although local brands in Iran have a loyal customer base, Chinese home appliances—with their competitive prices—continue to attract new customers. "There are a lot of options here. Many factories specialize in producing a single type of product, so you can see different technologies integrated into one," he said.
在一家生产热水器龙头的宁波企业展位前，一位印度经销商San正仔细研究电热水龙头。主要从事南亚、非洲地区卫浴及小家电销售的他，对产品看得很仔细。因为市场变化很快，所以他不光要关注产品的整体功能，还要了解零件、工艺及用料的最新趋势。本次展会上，许多参展商都将产品的部件细节展现出来，为他提供了很多参考价值。
At the booth of a leading Ningbo-based water heater manufacturer, San, an Indian distributor, was carefully examining an electric instant water tap. Specializing in bathroom fittings and small appliances for South Asian and African markets, he paid close attention not only to product performance but also to the latest trends in components, craftsmanship, and materials.
当然，这也市场双向奔赴，除了外籍客商的涌入之外。企业也在积极拓展新蓝海，匹配海外市场需求。
This year, many exhibitors displayed product parts and internal details, which gave the buyer valuable insights for my purchasing decisions.
宁波浙荣科技有限公司携新型电火灶参展，旗下多款产品已经远销中亚地区，目前正向欧美市场迈进。
The expo was a two-way street—while overseas buyers came in strong numbers, Chinese companies were also actively venturing into new markets to meet global demand. Ningbo Zherong Technology Co., Ltd. showcased its latest electric stoves, with several models already exported to Central Asia and now making inroads into Europe and North America.
“有不少欧美国家的客户对电火灶感兴趣，但是像德国这样电费昂贵的国家，对产品能耗要求较高。”该公司总经理助理杨晓东介绍，为了减少客户的顾虑，公司目前正在研发热效率更高、耗电更低的产品，希望能走向更大的市场。
"Many customers in Europe and the US are interested in electric stoves," said Yang Xiaodong, Assistant General Manager of Zherong. "However, in countries like Germany, where electricity prices are high, energy efficiency is a major concern. We're developing products with higher heat efficiency and lower power consumption to better serve these markets and expand our reach."
Journalist: Li Li
Translator & Editor: Wang Siyu
